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Title details for $10 Trillion Prize by Abheek Singhi - Available

$10 Trillion Prize

Captivating the Newly Affluent in China and India

by Abheek Singhi
Carol Liao
Audiobook
1 of 1 copy available
Borrow Listen to a sample Listen to a sample
1 of 1 copy available
Penned by best-selling author Michael J. Silverstein and his colleagues from the Boston Consulting Group, The $10 Trillion Prize provides a comprehensive examination of the value of middle-class consumers in China and India. By 2020, this group is expected to generate $10 trillion in annual revenue - far higher than that generated by consumers in the United States.

Formats

  • OverDrive Listen audiobook

subjects

Languages

  • English

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